Live across UAE · KSA · QA · OM · BH · KW

Draft quote replies in 60 seconds, not 2 hours.

AI reads incoming RFQ emails, pulls rates from your Arabic or English rate sheets, applies ME-specific surcharges, and drafts the reply — ready to send from your desk or your phone, anywhere you are.

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no credit card · free trial · setup in under 5 minutes

ratereply · drafting quote

gpt-4o · 14.2s

Input · RFQ Email

From: ahmed@gulfshipper.ae
Subject: JEA → Mumbai, 1x40HC

Need best rate, pickup Nov 15,
industrial pumps non-haz.
Preferred carrier: CMA CGM.

Output · Drafted Reply

Dear Ahmed,

Our best rate for JEA → INNSA:
• CMA CGM 40HC: USD 1,850
• THC Jebel Ali:     + 145
• ISPS:              +  24
• BAF + LSS:         + 133
──────────────────────────
Total all-in:    USD 2,152

Validity: 14 days
Transit: 7 days direct

done

What the model knows

Trained for the way ME forwarders actually work

Arabic + English rate sheets

Parses mixed-script Excel and PDF rate sheets that Western AI tools fumble. Trained for how GCC-local carriers and agents actually send data.

ME surcharge library

ISPS, war-risk, Red Sea, Yemen premium, THC Jebel Ali, PSS, BAF/CAF — pre-mapped and auto-applied based on routing.

Quote history, built in

Every drafted reply is saved. Mark sent or unsent. Search by lane, carrier, or date. No more hunting through Sent folders.

How it works

Three steps. Ninety seconds. One drafted reply.

Upload your rate sheet once

Excel, CSV, or PDF — Arabic, English, or both. Your pricing analyst uploads the current master once. No ongoing re-uploads needed.

Paste any RFQ, pick a rate sheet

Rep gets an RFQ email from a shipper. Pastes it into RateReply, picks the saved rate sheet. Toggles any ME surcharges if routing is special.

Review the draft, send

90 seconds later, a complete quote reply appears — itemized rates, ME surcharges applied, in the right language. Rep reviews 30 seconds and sends.

Mobile-ready · any device

Reply from the port, the cafe, or a client meeting

Your sales rep is stuck in traffic. A shipper sends an RFQ over WhatsApp. They open RateReply on their phone, paste the message, pick your saved rate sheet, and send a complete quote back in two minutes.

Upload your rate sheet once on your desktop. Draft quotes from anywhere after that. No app to install. No downloads. Works in any browser, on any device.

Live on all screens — phone, tablet, laptop, desktop

Desktop

Tablet

Phone

By the numbers

Built specifically, not generically

90s

Draft time per quote

vs 1–2 hours manually

20+

ME surcharges

ISPS · THC · BAF · PSS · War Risk · Red Sea · more

Languages

Arabic + English, mixed-script supported

Shipment types

FCL/LCL × Import/Export, one rate sheet

Pricing

Simple per-seat pricing

Priced per sales rep. Most forwarders start with 2–4 seats.

Standard

$249per seat / month

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Unlimited quote drafts per seat
Arabic + English rate sheet parsing
All ME surcharges auto-applied
FCL + LCL, Import + Export
Saved rate sheets, no re-uploading
Full quote history, sent/unsent tracking
Direct Slack / WhatsApp access to the builder
No credit card for trial

Early-partner offer: First 10 forwarders get 90 days free, then locked-in $199/seat/month for 12 months in exchange for weekly feedback and a logo we can quote.

Questions

What pricing managers usually ask

Does it actually handle Arabic rate sheets, or just translated English?

It parses mixed-script Arabic + English rate sheets directly — Arabic column headers, Arabic port names, mixed Arabic/English cells. Tested on the formats GCC-local carriers and NVOCC agents actually send. Reply is drafted in the same language as the incoming RFQ.

What file formats work for rate sheets?

Excel (.xlsx, .xls), CSV, and PDF. Most ME forwarders use Excel — that works out of the box. PDF support is useful for carrier-sent rate PDFs.

Does it handle both FCL and LCL?

Yes. FCL (per container — 20'GP, 40'GP, 40'HC) and LCL (per CBM with revenue ton logic, CFS charges, minimum charge handling). The AI detects shipment type from the RFQ and applies the right pricing model automatically.

What about imports, not just exports?

Both. One rate sheet can hold export lanes, import lanes, LCL export, and LCL import. The AI picks the right section based on whether the RFQ origin or destination is your home port. Destination surcharges (UAE THC, D/O fee, UAE customs) apply correctly for imports; origin charges for exports.

How does the AI know which surcharges to apply?

It reads the routing and matches against the ME surcharge library baked into the system. Red Sea routing → war-risk + diversion. Jebel Ali origin → THC Jebel Ali specifically, not generic THC. Oct–Dec India lanes → PSS. Every applied surcharge is itemized in the draft + explained in the Review Notes.

How long does onboarding take?

5 minutes. Sign up, upload your rate sheet, paste your first RFQ. No implementation team, no sales call required, no IT approval needed. If you want help, we do a 30-min kickoff over Zoom.

Is my rate sheet data secure?

Yes. Each account is isolated at the database level (Postgres row level security via Supabase). Encrypted at rest and in transit. We don't share your rate sheets with anyone — not other customers, not carriers, nobody. If you delete a rate sheet, the underlying file is removed from storage immediately.

What if the AI gets a quote wrong?

The AI never invents rates — it pulls directly from your uploaded rate sheet. If a lane isn't in your sheet, it refuses to guess and flags it in the Review Notes. Every draft also shows which row of your sheet the rate came from, so your rep can verify in 5 seconds. Your rep always reviews and sends — nothing goes to the customer without human eyes on it.

Who built this

By a freight forwarder, for freight forwarders

We know the difference between THC at Jebel Ali and THC at Khor Fakkan. We know BAF announcements arrive on WhatsApp. We know a 2-hour quote turnaround costs deals. The product is built around that reality.

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